Earplug packaging
By Margrete Ramstrøm Nielsen and Ragnhild Mjønner for Hartman & Berg as. Redesigning packaging to increase sales and give their sortiment proper brand alignment.
Hanging upright in the store gives the product maximum exposure, and the colors are eyecatching in the farmacy interior.
The function
The package has two separate rooms that can be opened separately. When the earplugs are on display in the store the lid of the smaller room will function as a hanger. But once you are using your plugs you can separate the used pair from the fresh ones.
"ritsj", a small delight on the sticker sealing the fresh earplugs.
Graphics
By using the same package but different graphics and color you can easily tell them a part from each other, but at the same time they have a familiarity with each other. The different graphic elements on the labels are inspired from the way cartoons visualize noise, and it punctuates the specific uses.The youthful appearance differentiates Harman & Berg from their competitors on the market.
Earplugs for sleeping, general use and concerts.
